Employment Enterprises, Inc. is currently working with one of the world’s largest scientific organizations that is a leader in providing academic and career resources, industry news, and scientific publications We are searching for a Digital Marketing Specialist who will be responsible for planning, developing, and executing paid social media campaigns across multiple platforms, implementing best practices, and managing performance reports. Digital Marketing Specialist Responsibilities:
Plan and execute paid social media campaigns (currently focused on Facebook, Twitter, LinkedIn, and Instagram, with potential for additional platforms) and search engine marketing campaigns
Collaborate with marketing, communications, and program management staff across the organization to develop high-performing paid social media content, including copywriting, editing, and optimizing image and video content.
Build, develop and refine target audiences within social platforms.
Create and manage pay-per-click campaigns including the creation of search ads, A/B tests, and campaign management of Google and/or Microsoft Ads accounts.
Monitor campaign budgets and adjust/optimize paid content spending as needed based on priorities, performance, and other campaign metrics.
In collaboration with the Senior Social Media Manager, monitor comments and feedback from paid and organic social media content and escalate or engage where appropriate.
Work closely with marketing and web colleagues to deploy tracking codes, pixels, and other analytics tools; ensure conversions and related engagement data are being properly captured.
Track, collect data, and report on social media and search engine KPIs. Regularly communicate metrics to marketing, communications, and program management partners.
Develop relationships with social media platform representatives and related vendors.
Stay informed of best practices and trends in social media and share with relevant colleagues.
Other administrative marketing and communications duties as assigned.
Digital Marketing Specialist Qualifications:
Bachelor’s degree in communications, marketing, business, or related fields and 3-5 years of relevant experience. Project management experience preferred.
Must have knowledge of current and emerging digital/social media marketing practices and principles.
Excellent writing and communication skills, ability to work within a team environment, and attention to detail required.
Must be proficient in digital and social media advertising platforms, including Google Adwords, Meta, LinkedIn, and Twitter.
Must have experience with social media management tools (Brandwatch, Hootsuite, Sprout, etc.).
Must have relevant computer skills including Microsoft Office 365.
Experience with Adobe Analytics and familiarity with Adobe Creative Suite, Canva, or similar design tools a plus.
What we offer:
401K retirement plan
Medical and dental benefits for qualifying professionals
Flex spending account
Credit Union Membership
Voluntary Supplemental Insurance
“Our Equal Employment Opportunity Policy: Employment Enterprises, Inc. is an equal employment opportunity employer. We recruit, employ, assign, train, compensate and promote without regard to race, color, sex, age, disability, religion, national origin, marital status, sexual orientation, ancestry, U.S. Veteran status, or any other protected category under applicable law.”
