Employment Enterprises, Inc. is currently working with one of the world’s largest scientific organizations that is a leader in providing academic and career resources, industry news, and scientific publications. We are searching for an Advertising Associate to join the publications sales and marketing team to lead the advertising programs and cover all digital media, and some print where required. You’ll serve all marketing teams in the division and be responsible for the overarching advertising strategy as well as the day-to-day management of ad campaigns. Advertising Associate Responsibilities:
Responsible for the strategy, execution, optimization, and analysis of digital advertising campaigns including display, AdWords, social media, industry publications, and any print campaigns required by the teams
Daily optimization of campaigns and coordination with the marketing team
Develop new workflows to streamline the initiation and implementation of advertising campaigns
Explore, demo, and RFP media vendor platforms (DSPs) to the improve efficiency and reach of digital campaigns
Work with SMEs in-house to advise on the best placements of digital media
Create best practice documentation and train teams to maximize success and return on investment
Create and manage a reporting and analysis structure around digital ads that demonstrate effectiveness and ROI, reporting these results to individual team members and management
Work with marketing operations colleagues and a marketing automation platform to develop an ABM advertising program
Coordinate with external vendors to provide additional resources on large-scale advertising initiatives at conferences and events
Communicate goals, initiatives, and results of the use of the Publication’s advertising and journal marketing campaigns internally and cross divisionally
Develop detailed documentation covering all processes, how-to guides, best practices, and tips for marketers involved in the conception of advertising campaigns
Advertising Associate Qualifications:
College degree (relevant field) or equivalent experience; usually has an advanced degree (relevant field) or equivalent experience
5+ years of related hands-on experience working within an advertising environment
Medical and dental benefits for qualifying professionals
Flex spending account
Credit Union Membership
Voluntary Supplemental Insurance
“Our Equal Employment Opportunity Policy: Employment Enterprises, Inc. is an equal employment opportunity employer. We recruit, employ, assign, train, compensate and promote without regard to race, color, sex, age, disability, religion, national origin, marital status, sexual orientation, ancestry, U.S. Veteran status, or any other protected category under applicable law.”
