Analyst, Marketing Performance and Insights Marketing
McLean , VA Contract May 16, 2023
Employment Enterprises, Inc. is currently working with one of the world’s largest and fastest-growing hospitality enterprises. We are searching for a Marketing Performance & Insights Analyst you will support the Manager, Marketing Performance and Insights on key initiatives and workstreams tied to the multi-market Global Brand Health Program, including but not limited to vender management, survey evaluation/QA, integrated brand health report creation and delivery and insights generation. Marketing Performance & Insights Analyst Responsibilities:
Support quarterly report development and actionable insight creation, including cross-functional insight generation and socialization efforts across Global Marketing & Loyalty teams linked to key strategic priorities.
Support team on GBHT program refresh efforts including template redesign, learning agenda creation and Brand prioritization efforts.
Own aspects of GBHT program management including but not limited to vendor communication, timeline management, stakeholder matrix updates, quarterly Insights portal updates.
Responsible for ad-hoc data and dashboard requests to inform Marketing, Brand and Regional Marketing stakeholders.
Experience with Market Research techniques, including prior experience with Brand Health/ Purchase funnel/Brand equity tracking programs.
Experience working with/for third-party market research vendors.
Experience with developing and delivering succinct presentations to senior leadership.
Experience in project management
Familiar with 3rd Party Vendors (Nielsen, Kantar, Ipsos, GfK)
Experience working with international stakeholders.
Experience with Marketing, consulting, or brand strategy responsibilities
Experience with advanced excel.
What we offer:
401(k) retirement plan
Medical and dental benefits for qualifying professionals
Flex spending account
Credit Union Membership
Voluntary Supplemental Insurance
“Our Equal Employment Opportunity Policy: Employment Enterprises, Inc. is an equal employment opportunity employer. We recruit, employ, assign, train, compensate and promote without regard to race, color, sex, age, disability, religion, national origin, marital status, sexual orientation, ancestry, U.S. Veteran status, or any other protected category under applicable law.”