Employment Enterprises, Inc. is currently working with one of the world’s largest scientific organizations that is a leader in providing academic and career resources, industry news, and scientific publications. We are searching for a Marketing Data Analyst to closely with the core product marketing teams, as well as Centers of Excellence team to track performance metrics, identify trends, develop advanced segmentation models, and provide insights that will guide strategic decisions. The Marketing Data Analystis responsible for processing and analyzing marketing data to help improve the efficiency and effectiveness of the marketing program. This position pays $53 to $63 per hour.
Marketing Data Analyst Responsibilities:
Analyze marketing performance data to identify trends, patterns, and insights related to campaign effectiveness, customer behavior, and ROI.
Develop and maintain dashboards and reports that provide actionable insights to the marketing team.
Support team wide KPIs both in reporting and analysis, and constantly improving the underlying calculations.
Undertake project-specific analyses to determine business value and impact.
Work closely with the marketing team to understand business objectives and identify analytics strategies to support the measurements of the goals.
Provide data-driven recommendations to optimize marketing campaigns, targeting strategies, and budget allocations.
Develop analytics that can provide and operationalize advanced segmentation capabilities to meet business needs from marketing groups and integrate into core marketing platforms.
Collaborate with other departments dealing with data and analytics to ensure alignment and sharing of knowledge.
Marketing Data Analyst Qualifications:
Bachelor’s degree in Analytics, Statistics, Computer Science, or a related field.
5+ years’ experience in marketing analytics, data analysis, or a related field.
Strong analytical skills with the ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy.
Familiarity with common marketing platforms and datasets.
CRM software and database management.
Working knowledge of programming languages for data analysis (e.g. R, Python, SQL or equivalents).
Hands-on experience using BI or visualization tools including Looker, Tableau or Qlik.
Ability to work with large and complex datasets.
Ability to quickly understand data systems, data connections and architecture.
Experience operating within enterprise data repositories and advising on optimization strategies for marketing data.
Experience working with marketing systems including, but not limited to, marketing automation, website tracking, advertising, social media.
Solid track record on providing valuable insights to answer business questions and uncover value.
Ability to work across departments and data teams to identify and assimilate multiple data sources into meaningful insights.
Skillful at presenting findings and insights to stakeholders at all levels of the business in a clear and actionable manner, including using visualizations.
What we offer:
401(k) retirement plan
Medical and dental benefits for qualifying professionals
Flex spending account
Credit Union Membership
Work Advantage Membership
Pet Insurance
Voluntary Supplemental Insurance
“Our Equal Employment Opportunity Policy: Employment Enterprises, Inc. is an equal employment opportunity employer. We recruit, employ, assign, train, compensate and promote without regard to race, color, sex, age, disability, religion, national origin, marital status, sexual orientation, ancestry, U.S. Veteran status, or any other protected category under applicable law.”
