Employment Enterprises, Inc. is currently working with a leader in the transportation industry in the DC Metropolitan area. We are searching for a Senior Analyst, Audience Strategy to develop complex audience design, strategy, and execution for multichannel customer communications, which include working with customer data, understanding and defining the parameters of the data, database structures, available models, campaign management tools thinking. This position will also play a key role in the planning of business campaigns to translate hypotheses and marketing objectives into optimal audience selection criteria. This is a contract position paying $40-$46 per hour. This position is hybrid in Dallas, Texas but remote candidates may be considered.
Senior Analyst, Audience Strategy Responsibilities:
- Craft sophisticated and multichannel campaigns guided by key stakeholder input
- communicate the status of assigned campaigns to involved partners
- Perform rigorous quality assurance/control steps to ensure that audiences meet the desired
- campaign targeting requirements
- Demonstrate subject matter expertise of all relevant Hilton business and data knowledge
- Partner with technology, data, channel, and model development teams to improve campaign
- targeting accuracy and impact
- Collaborate with fellow Audience Strategy team members to develop best practices to deliver
- strong results
- You will own the development, testing, execution, and monitoring of multichannel audiences
- within Treasure Data Audience Studio
Senior Analyst, Audience Strategy Qualifications:
- BA/BS Bachelor’s Degree preferred.
- Three (3) years of proven experience with marketing campaign support and execution
- Two (2) years of professional experience with hands-on experience using Treasure Data
- Audience Studio to enable ad-hoc and journey communications and messaging
- Intermediate experience reading SQL queries
- Experience with User Acceptance Testing (UAT) during data/platform migration
- Willingness to travel as future needs require
- Experience in Business to Customer (B2C) marketing preferred.
- Experience with hospitality industry and/or credit card/financial services preferred.
What we offer:
- 401K retirement plan
- Medical and dental benefits for qualifying professionals or Fixed Indemnity Health Benefits
- Sick Leave available where mandated by law
- Flex spending account
- Credit Union Membership
- Pet Insurance
- Worker Advantage discount program membership
- Voluntary Supplemental Insurance
“Our Equal Employment Opportunity Policy: Employment Enterprises, Inc. is an equal employment opportunity employer. We recruit, employ, assign, train, compensate and promote without regard to race, color, sex, age, disability, religion, national origin, marital status, sexual orientation, ancestry, U.S. Veteran status, or any other protected category under applicable law.”
Employment Enterprises, Inc is the parent company of Temporary Solutions, Inc. Temporary Solutions is a workforce solutions company based out of 10550 Linden Lake Plaza, Suite 200, Manassas, VA 20109. You can reach our recruiters about this job and more at 703-361-2220 or email recruiters@eeihr.com.
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