Employment Enterprises, Inc is supporting a client of one of the world’s largest, fastest-growing hospitality companies. We are seeking Manager, Media Strategy and Planning to support the Director of Media Strategy & Planning and contributing success of the team by driving enablement through the onboarding into the organization & executing media technology best practices. The ideal candidate will have a deep understanding of digital marketing technologies and a proven track record of successfully implementing and managing cross-screen measurement solutions and 1st party data activations in paid media. This is a remote position and pays $40-$46 per hour/per year.
Manager, Media Strategy and Planning Responsibilities
- Lead the implementation of LiveRamp into the organization.
- Lead the implementation of LiveRamp’s cross-screen measurement and 1st party activation into the Hilton MarTech ecosystem – collaborating with internal measurement, marketing technology and agency teams applicable.
- Develop implementation roadmap, use cases, and best practices and support Director in socializing and change management across the organization.
- Ensure implementation operations are smooth, proactively identifying risks as needed. Supervise the invoicing process and clearing paperwork through Coupa/PO system as needed.
- Media Strategy Support: Support general media campaign executional needs for live and active campaigns, from early planning processes to executive presentations, to campaign launch and measurement/reporting.
- Additional projects include developing best practices for the team across a variety of topics, such as paid social platform strategy & planning and buying guidelines.
Manager, Media Strategy and Planning Qualifications
- 7-10 years of work experience at a media agency or large brand.
- Prior experience with LiveRamp either on the brand or agency side.
- Hands-on experience managing the media planning process (inclusive of media strategy development, tactical plan recommendations, media plan execution, billing and invoicing).
- BA/BS Bachelor’s Degree.
- Experience leading process changes and successfully navigating change management within a matrixed organization.
- Experience across all media channels including Linear, CTV, FEP, OTT, OLV, Social, Audio, Outdoor, Print, and other non-traditional media.
- Demonstrated ability to manage complex media plans, ideally across several lines of business.
- Must have prior experience with LiveRamp and understanding best-in-class use for media activation and measurement either on the brand side or agency side.
- Effectively work cross-functionally with key stakeholders to achieve common business goals, share findings, and best practices, and effectively pull projects forward.
- Have a deep understanding of the role media plays within a marketing narrative across the purchase journey
- Confidence, with a spirit of teamwork and collaboration.
- Flawless attention to detail across media strategies, tactics, and budgets.
- The ability to think creatively and analytically.
- Eagerness to learn and a passion for marketing.
What we offer:
- 401K retirement plan
- Medical and dental benefits for qualifying professionals or Fixed Indemnity Health Benefits
- Sick Leave available where mandated by law
- Flex spending account
- Credit Union Membership
- Pet Insurance
- Worker Advantage discount program membership
- Voluntary Supplemental Insurance
“Our Equal Employment Opportunity Policy: Employment Enterprises, Inc. is an equal employment opportunity employer. We recruit, employ, assign, train, compensate and promote without regard to race, color, sex, age, disability, religion, national origin, marital status, sexual orientation, ancestry, U.S. Veteran status, or any other protected category under applicable law.”
Employment Enterprises, Inc is the parent company of Temporary Solutions, Inc. Temporary Solutions is a workforce solutions company based out of 10550 Linden Lake Plaza, Suite 200, Manassas, VA 20109. You can reach our recruiters about this job and more at 703-361-2220 or email recruiters@eeihr.com.
#LI-Remote